Posted tagged ‘business idea’

Creative Thinking

May 18, 2009

ideabulbsThinking outside the box is probably one of the hardest and most rewarding things you can do. I’m taking a marketing class, and as a final project I have to make a marketing plan on my business idea (which I don’t have). For me, this exercise is going to need a ton of creative thinking. I need to think up a way to make money doing or selling something that I’m passionate about. I had an idea last quarter, if you read my posts you’ve heard of it, but I found that its flaws. My idea was to start a German pastry café chain; I wanted to do the same thing Starbucks with coffee, only with the European pastry. The Idea had two huge problems:

1)      Coffee is addictive, pastries are not.

2)      People drink coffee every day, and justify it with antioxidants. People can only eat so many pastries

So, it’s back to the drawing board for me. I’m a big believer in method, if I can find a way to come up with ideas one after another it’s just a matter of time before I find the right one. If you have any ideas on how to come up with ideas, please comment!! Right now I’m going to focus on a market, and find what they want most. Then I’ll just fill the need, but if you have a better way of going about finding ideas, I’d love to hear them!!

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Count Down

February 18, 2009

aunt-carla1Have you ever watched the same movie eight times in a row? This week in Comm II each student pitched on Auntie Carla’s Frozen Artisan Bread Company. Our homework from last week was to take raw information on the Carla’s Bread Co. idea and put it into a 12 slide presentation. Each of us prepared our presentations separately, so there was a little variation in each presentation (Auntie Carla’s gets old fast).  After each student gave their presentation, the others offered a short critique. The Auntie Carla’s presentations were the final countdown, next week we present our own ideas.  The slides that I present are the story of my business idea. The presentation will be an all-inclusive picture of my business model, target market, and financial projections. I have to focus on keeping the enthusiasm of a story in my presentation (when I get nervous, I get uptight). I’m excited to see how my idea will be received; we’ll see how it goes!

Discovery in Verification

February 3, 2009

It’s Communications II’s third week. This week we took an in-depth look at the presentation format. Dr. Connolly showed us how to use preparation of a presentation to form ideas. In order to effectively pitch to investors you can’t get by on a story or arbitrary idea alone. You have to have facts, evidence, and credibility to verify your idea’s feasibility. This may seem obvious, but look at it from a student perspective. When putting together a presentation for class, is the first thing you think “I need to actively research this business idea’s facts”?  Bringing actual data and research to the class requires the student to become involved hands-on business research. The education goes from a class exercise to a business exercise. I have the opportunity in this class to research an idea and present to a business professional for criticism. I get to test the feasibility of my ideas in light of real economic circumstances. For homework we were given data on a fixed business idea. Our assignment is to separate a mass of data and put it in to our presentation format so that the data is clear, and plausible. Next week we get to pitch it to the class. It’s a good warm up, after next week our ideas will be in the spot light.